L’Oréal Professionnel Dia Color Demi Permanent Hair Colour – 6 60ml

• Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*
• Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair
• 100% true-to-tone colour with up to 70% grey coverage
• Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*
• All shades are intermixable for personalised colour results

L’Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine*. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.

Key benefits:
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• 6 weeks of gloss colour*
• 3x more shine*
• Up to 70% grey coverage
• 100% true-to-tone colour
• Up to 92% natural origin ingredients**

*Consumer & instrumental tests
**Maximum percentage of naturality across all shades in the range, with at least 84%